What Is Influencer Marketing?

Everyone is talking about it, a lot of people are doing it and just as many are wondering what Influencers are, where their value for a company lies and what the advantages compared to other commonly known methods of advertisement are. Influencer marketing works approvingly well and is a special sort of storytelling- in case…

Benefits of Influencer Marketing

Influencers, Bloggers, Social Media Profiles – there are many words that describe the multipliers and the opinion makers of the online scene. It is worthwhile to dive into this topic more intensively, as long as there are convenient arguments for working with influencers. If you place advertisement in a newspaper or a magazine, it only…

The Mediakit for Influencer

Today, a Media kit is essential for working with customers, cooperation partners and sponsors. It is like the visiting card of the blog and shows why one would be a good cooperation partner. Transparency, authenticity, creativity combined with facts make up the perfect Media kit. How to make your media kit accessible is ultimately up…